What are we doing to our planet? In equal measure I feel sad and angry, how can we treat our home like we do, spraying chemicals on our land, dumping plastic in our beautiful oceans, consuming resources beyond what the planet can offer, pouring earth warming gases into the atmosphere which may well end up being the greatest travesty of our time.
The never-ending pursuit of profit, driven by greed, this it seems is all that matters to the corporate leaders. The maths doesn’t add up, it cannot continue, we will be the ultimate losers.
Why does the whole fresh food industry have to be based on aggression? From growing to pricing, to selling? Whatever happened to partnership, and fairness? Couldn’t it be different?
The phenomenal scale of corporate greed behind it all, big industry, big ag, big food, they are all the same, and they are ruining our planet. Not only that but these companies and their lobbying groups are causing epidemics of chronic disease.
It doesn’t need to be like this.
We received a lovely comment from a customer last week, I think it highlights what we have been fighting for, for the last twenty years, and reading this fills me with hope.
“… Your service gives me time that I would otherwise spend researching suppliers, chasing down seasonal produce and trying to verify how food has been grown and sourced. Instead, I get to spend that time with my children. They eat well, they learn that food has seasons, and they develop an appreciation for quality, provenance and value that extends beyond a price tag.
Most importantly, I am paying for the confidence that someone else is doing the work of finding produce that has been grown and sourced in the way I would choose myself. If I attempted to do that sourcing (or growing!) personally, it would require far more of my own time and effort. In many ways, I am paying for your time so that I can spend mine where it matters most.
The produce is wonderful, but the real value lies in everything that happens before it reaches my doorstep.”
The cornerstone of our business is anchored in healthy, chemical free food, and a food system that restores the earth and by default our health. Our business is a system that is fair to our food producers, to our partners, to our farmers, to our bodies, to our land, to the living creatures we share the earth with. A food system that can enrich our lives, can energise our bodies, that can make us well not sick, and can heal our planet. We don’t have a big farm, but we have many other farms that we work with, farms that share our common goal, to make this world a bit better, to make our health a little better, and to restore some sanity to a food system that has gone over the edge.
Thank you for using your power wisely, your support is evidence enough for us to keep our heads down and heading in the right direction.
Thank you
Kenneth