Many years ago, I had the good fortune to come across the book “Small is beautiful: A study of economics as if people mattered” by E.F. Schumacher.
A key quote from the book: “Modern man does not experience himself as a part of nature but as an outside force destined to dominate and conquer it” epitomises the reason we are facing the challenges we currently face on planet earth.
There is no greater urgency, or greater need than reversing the damage we have inflicted on our beautiful planet. The time for deliberation has come and gone, now we need action.
Schumacher goes onto say that we are rapidly consuming the capital our lives are built on whilst all the time focusing on the income. The idea that our planet is finite is a law that most self-respecting scientists accept and yet the business of retail and production is based on ever expanding consumption seemingly assuming the law does not apply to them.
Protection of our capital in this case our home planet earth must be given as much weighing as the income we derive from it, otherwise we may find sooner than we would like that the goose who lays the golden eggs is gone.
This is heavy going for the final letter before Christmas, but I think it may be justified.
I know that it is difficult to make the choice to spend more on food, so thank you.
I know that you have chosen to do just that. You have made a conscious choice and invested effort to source your produce from us. We may not always get it right and there is always more to be done, but we have never wavered in our commitment to protect our planet no matter what else comes our way.
So, thank you for your continued support, for your good will, for you cheer and encouragement, for spending your hard-earned euros with us.
We have had the busiest Christmas in our history as a farm and business, and for that we are eternally grateful. There have and continue to be plenty of challenges but at least for now for another while we can keep going. We have planned our planting season for the year ahead we look forward as we always do to a new growing season, and we hope that we can get more things right that we get wrong.
Thank you so much, you may not really feel it, or realise it, but you truly are making a positive difference to our world.
We hope you have a lovely, happy, peaceful and healthy Christmas
Kenneth and all the team at Green Earth Organics
PS: Our Farm shop is open tomorrow Saturday the 23rd from 10am-5pm, H91 F9C5, and there is still time to get all your Christmas produce.
We are closed all next week, there will be no deliveries and our office will be closed. Our new box contents are already live on our website and you can place your orders at any time over the next week for delivery week commencing Tues the 2nd of January