How often do we look the other way? How often do businesses and governments look the other way? Which is worse? Not knowing, or knowing and doing nothing? As they say ignorance is bliss.
But what about re-framing that idea? What if we know something is good for our health our soul and the planet and we choose that path? What if that means we do the right thing because of the knowledge we have, then we are travelling down a very bright road indeed.
Ella went foraging for blackberries yesterday evening. She felt great for being outside in nature, she felt great for the satisfaction and the pure pleasure of finding and harvesting them and her health will certainly thank her for eating them. She did the right thing, she may not have thought about it much, but she felt it.
On our organic farm we have left the brambles, they provide wonderful homes for all sorts of life and their blossom is an early source of food for the bees, the best advice given to many conventional farmers is to spray burn and clear them! Why I say?!
We as farmers can do the right thing too, mostly we have the knowledge (although the food system and many professional advisers lead farmers down a factory farming and chemical laden approach to food which is unnecessary and inhumane) so hiding in ignorance will not wash.
At the other end of the scale, we have the conscious deception by multinational agribusinesses and large food corporations with billions at stake. They certainly have the knowledge and the resources to do the right thing, and yet they actively engage in measures to create a food system that involves not only looking the other way but one that damages our planet and our health while intentionally misleading consumers about their food choices.
Martin Luther King’s famous quote was most probably not targeting these corporations, but it is fitting in this context.
Never, never be afraid to do what’s right, especially if the week-being of a person or animal is at stake. Society’s punishments are small compared to the wounds we inflict on our soul when we look the other way.Martin Luther King Jr.
There is so much we can do to reengage with a positive food culture. Building a positive healthy eating routine is the first step. Taking a closer look at what we eat and where we source our food can transform our diet and collectively help transform our world.
There is little doubt that eating more organic vegetables and fruits sourced locally is the very best thing we can do for our planet and our health.
So, step out into nature, and if you do get the chance, blackberry season is upon us, it is short, so grab a bowl or two and get picking. They freeze amazingly well and are a fantastic addition to smoothies.
Explore our range of sustainably grown and sourced fruit, vegetables and groceries here. We deliver to every address in Ireland and Northern Ireland.