This time 20 years ago I had just quit my job in the pharma industry and had started Green Earth Organics. My grandad’s farm was sitting here, my dad was unsure what to do with it, it is a small farm, and it was very hard to conceive how anybody could make a living off 25 acres.
I passionately believed we should be growing our food without chemicals, and I wanted our food and the food for our family to be free from toxic pesticides. I cannot convey how strongly I believed that farming without chemicals was the right thing to do. I was coming at this with a Ph.D in Chemistry from Cambridge University and nearly 10 years’ experience working in the pharma industry, chemicals do belong in a lab, but definitely do not belong on our food.
This was at a time before it was fashionable or trendy to grow local organic food. I believed wholeheartedly that our food and our land should be free from chemicals. We believed that our land deserved to be treated with respect, that trees should be planted and wild areas left, that biodiversity should be protected, and that all the other living creatures we share this earth with should be protected and not exploited. Nothing about this belief has changed in 20 years.
The idea of growing vegetables without Roundup, and in the west of Ireland, without having a clue was deemed in a word “Madness”. Maybe an element of madness was necessary, and it was this madness and the eternal optimism of youth that got us off the ground. So yes, we were mad, totally mad, everybody was leaving agriculture, not getting into it.
It was the maddest and best thing Jenny and I ever did, we sold our house in the UK, moved back to Ireland, scraped together as much funds as possible, with loans from our parents, credit card debt and the bit of cash we had ourselves, we ploughed it all into the farm. We were broke and didn’t/couldn’t take an income from the farm for the first five years. We lived off Jenny’s wages. 20 years of madness have passed now.
The founding principles of the business never changed and have never been compromised. Creating a fairer chemical free food system and making this food accessible to all has been our charter and continues to be. We continue to farm, to grow good wholesome chemical free food but priorities changed at least for me from growing food to managing a business.
At the beginning we had nothing and that was hard, now we have a team of people, we have, loans, tractors, sheds, machinery and a small smattering of experience and knowledge, it is still hard, but the challenges have changed. Since its very modest beginnings in 2006 GEO has grown into the biggest home delivery business of organic
food in the country with our own farm and a network of other Irish organic farms that we support and buy from each week.
It has kept on growing (which is positively amazing) and after 20 years I have come to realise that there are no quick fixes to a broken food system. But there is hope, and a growing desire by you our loyal supporters to see a better food system take shape. You are helping turn that into a reality, so thank you for sticking by our side, we hope we can continue on this path for many years to come.
Kenneth.