Why were so many people upset by this last week?

by Kenneth Keavey

We were blown away with your support for our celery plants last week, thank you so much, you have saved the celery from certain doom by a fungus called Septoria. But before we reached for the synthetic fungicide spray (We never do) we harvested it all and sent it out to you, so thank you so much.

We don’t and won’t supply supermarkets, it’s not for us.  We have you guys each week supporting our farm, and I will tell you now that you are amazing for doing so, thank you. There are few and far between businesses like ours that operate outside the €22 billion supermarket grocery net, but there are some. When you find them support them if you can. 

Now supermarkets are important we all use them, and they have a role in keeping us fed, we would not survive without them. But we as a farm and business have decided that we would prefer to operate by connecting directly with you, our customers rather than handing out power to the supermarkets.

The main reason for this decision, is it means we can operate in the way we see fit. So, we can do things sustainably, we can avoid plastic use by using compostable or paper packaging, we can work in a way that protects biodiversity and your health, in a way that is fair to our land, our planet, and to other growers we share this journey with, and in a way that keeps chemicals out of our food and land.

On that note, last week I got a load of agitated souls getting quite upset about the facts I shared around glyphosate, for instance, it is a “probable carcinogen, not my info, that of the World Health Organisation”.  It is fair enough through I suppose that conventional farmers would be annoyed, they didn’t design the system, but why advocate for big agri-corporations that make billions off our food system? 

Our food system has glyphosate embedded in it. How do we function without it? How can we grow food, the transformation will not happen overnight, it will take time and money to transition to a new food system, and with climate breakdown bringing all sorts of extreme challenges to our doors, transition we must.

How ever you feel about the health implications of glyphosate, for me it is the intensive agricultural industry it props up that I have issue with. Imagine a world where we did not have factory farms with animals being fed genetically modified glyphosate drenched maize and soya, where over 70% of the land we use is used to farm animals, or the crops that feed them (all sprayed intensively) to provide only 17% of all our calories, this my friends is not a future that will end well for any of us. 

AND NO! Not all soya is used to feed vegans, it is in fact all (nearly) used to feed cows, and right here in Ireland too. Next time you are in your local calf nut provider place have a look at the ingredients on the label of your GMO nuts, I think you may find it interesting.

So where do we go from there, well I certainly know by virtue of the support we have for our farm that we go to a place where a better fairer food system is possible and a place where we can all benefit from a thriving nature, that feeds our bodies and souls and protects our land.

So, thank you from the bottom of my heart for the uplift last week, keep us in mind, don’t forget, I wish I didn’t have to do these things to get your attention but I know we are all busy and have so many conflicting pulls on our time, so thank you for stopping for a moment of awareness and supporting us.

Kenneth

60% of the Broccoli crops has been devastated, why?

by Kenneth Keavey

60% of the total national broccoli crop in France has been devastated by man made climate change. Our broccoli crop is poor or non-existent; our Irish supplier has no organic broccoli. We cannot buy organic broccoli from any of our suppliers on the continent. 

I talk here every week about chemicals in and on our food, but the reality is if we do not stop burning fossil fuels there will not be any food for anybody to spray chemicals on. 

Think about that for a minute. 

This is happening now. This is the real-life impact of drought and massively intense temperatures across Europe directly impacting our ability to grow food. Our farm is still in moisture deficit. 

This is one crop. 

I walked our farm today and even though there is a small amount of rain as I write this, we are still in serious moisture deficit. Some of the crops are stunted; yields are down, this is the second time in 8 years that we have experienced serious drought issues here in the west of Ireland. 

To one extent or another we have all voted for the food system we have. Granted it has been infinitely facilitated by supermarket retail culture and our increasingly pressurised and busy lives. 

But we get what we vote for, and you can see how that has worked out for our American friends across the water. As a society we must decide what we want to reward because in the end that is what we will get. We have always maintained that local organic food production must be where we put our focus, and I have been doing this long enough now to know that growing food commercially is hard and risky and yet outsourcing our food to other countries also comes with a risk. 

The real issue here is the fact that when there is a shortage of food due to drought or floods or whatever other climate related shocks, our food systems will be compromised. 

There is little doubt that certain countries are much better adapted to growing certain crops and it would be hard to see a viable red pepper industry developing in Ireland, having said that with climate change all of that could be up for discussion. But maybe we could be more self sufficient in carrots or parsnips or cabbage. 

When it comes to our food choices we have to decide where it is we want to put our attention. The simple reality is local sustainable food production is our best chance of feeding ourselves when food becomes scarce in other places. 

I know that on a 25-acre farm we are not going to feed Ireland. But we are building a network of other growers that share our vision that sustainable agriculture is a real solution to help bring us one step closer to a better more sustainable food secure future. 

It is only through your support that we get to do that, and your support makes a difference. 

Thank you. 

Kenneth

This is a plea-thank you

by Kenneth Keavey

Last week I stood out in a field and asked your help for our farm. A difficult conversation to have. We have been bowled over by the level of support we have received. I cannot put into words how much the feedback, words of encouragement, and orders have impacted us. It has been overwhelming. Thank you all so much.

I can tell you now that most of the courgettes we harvested have all gone to good homes.

Amid all the good will I wanted to highlight one particular gesture (of many, and apologies I cannot highlight them all) One of our customers in Dublin offered to buy most of our excess courgettes to donate them to charity. 

I spoke to the gentleman involved, I couldn’t begin to express my appreciation, it was an emotional conversation, and the fact that I was able to decline his generous offer as a result of all the other support was quite frankly amazing.

This is one example of many.  We have had so many orders for charity boxes from people here in Ireland and all over the world and we will be distributing the boxes and produce to charity mainly Saint Vincent De Paul in the coming weeks so that people who would not normally ever have access to fresh organic food will receive deliveries to their doors. Again, thank you all so much.

The struggle to make mixed sustainable organic farming work on a scale like ours is real, and there are many other farms up and down the country of Ireland that now also need your support, you will find them at Farmers markets, they will supply restaurants, or small independent shops, have box schemes or honesty boxes. Please support them.

For us next week and the week after will present the same challenges as this week, so if you can remember us and think about putting in an order it will help our farm and the other farmers we source from enormously.

There is an irony in all of this, in that we have been so busy this week we nearly didn’t manage. Going from one of the quietest weeks of the year to one of the busiest presents its own challenges and harvesting all this produce and packing it in the middle of a crazy man-made climate change fuelled heat wave has been tough.

Thanks to all the farm team that worked so hard in the heat every day to harvest all the amazing produce and to the dedicated packers who packed all your orders. Despite calling in everyone we knew, we could not stretch to packing the last tranche of orders, and for this I am truly sorry to those customers who were affected. I hope you can bear with us.

Sustainable food production as with clean energy is under pressure at a time when we need both more than ever, and if the raging wildfires, multiple heat waves, record breaking temperatures and the threat that a now guaranteed 2C of warming (due to burning fossil fuels) 2 billion people will die by 2050 doesn’t convince us of that I am not sure what will.

I think this quote from Elon Musk sums up all that is wrong with the world:

“You don’t seem to understand that SpaceX will be worth more than the rest of Earth if we accomplish our goals”

Greed and power the staples of the ultra-wealthy, fuelling their insatiable appetite for even more power and money at a price the rest of us and our lovely green planet is paying. Our one truly beautiful home is being destroyed by people than care little for you or I or the environment, it needs to stop.

We have spent 20 years in our little 25-acre patch of land here in the West of Ireland developing a sustainable food system, it has not been easy and there have more than our fair share of road bumps. Last week we received from you a resounding and overwhelming endorsement that our planet and our land deserve our care.

I think this quote from Margaret Meade sums up all that is right with the world:

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”

Thank you

Kenneth

Disaster is never far away…

by Kenneth Keavey

It’s been another crazy week. We have so much good stuff happening on the farm. We received the first Irish organic cherries from Darragh Donnelly and they are fantastic.  We have been busy harvesting our own fresh garlic, and we have plenty more for next week, along with gorgeous lettuce, and tonnes other amazing freshly harvested farm and Irish produce, such as salad, spinach, chard and more.

Then there has been the climate fuelled heatwave that we couldn’t quite believe, one minute there was a biting North wind, it was pouring rain, 6-7C and the next it was 30C! and not a single cloud in the sky.  The intensity certainly gives us a taste of what a fossil fuel warmed planet is going to look like. This type of intense heat is going to stress already stretched food systems and mean our reliance on imported foods must shift.

Nevertheless, the dry soil meant conditions for sowing parsnips and carrots beetroot and spinach were ideal, but as with all thing’s that seem to be going well, disaster is always lurking its ugly head just around the corner and sure enough our fancy seeding machine took a turn for the worse. luckily Enda’s ingenuity meant the day was saved and in a MacGyver-esk type intervention we got the machine going again.

We have also sowed an amazing 3 acres or sow of a mix of loads of different clovers and wildflowers which will be a mecca for biodiversity.

Now I don’t know if it is the amazing compost we used in our tunnels this year, but the crops look amazingly healthy. We will be harvesting our first new season farm kale next week and it looks terrific. Not only that but because it was spent organic mushroom compost, we are getting free mushrooms popping up here and there!

But here’s a question for you. Would you prefer caterpillars or chemicals on your kale?

Kale in the US came in as the second most sprayed crop in the EWG dirty dozen list in 2026. How can this super resilient crop need such an array of toxic chemicals to apparently keep it growing? I find this hard to fathom? I write this sitting in our Polytunnel full of the most amazing kale and all it has seen is fertile soil and water, there isn’t an aphid or caterpillar in sight, and that’s no different for the thousands of kale plants we have in the ground in the field, the biggest issue we have there is the pesky pigeons.

Ironically if you did ever find a little critter of some denomination or another in your produce this is a great sign, because it certainly means the absence of chemicals. Now no chemicals on our food are pleasant but I am sorry to say for your US followers that you get a much worse deal when it comes to chemicals on your food compared to here in Ireland. Having said all that the Irish dept of agriculture survey here in Ireland shows that in 2021 nearly 70% of the kale grown was treated with a variety of herbicides and pesticides.

So, the question remains caterpillars or chemicals, which would you choose?

As always thanks for your support each order is changing the food system one box at a time.

Kenneth

 Local garlic, honest feedback, plus a fantastic offer

by Kenneth Keavey

We planted our garlic bulbs back in November and we have just started harvesting our very first fresh garlic bulbs with stems. They are beautiful, Emmanuel and his team, Enda and Daire, are harvesting it with such care, it is a true celebration of local food.

It is a seasonal star and will not be round for long, we have one full tunnel of it, we don’t grow garlic on a commercial scale, we simply could not afford to compete with the cheap supermarket fodder, garlic is seen as a cheap commodity crop.

Much of the garlic on supermarket shelves is from China. The reason we have Chinese garlic and so much of it, nearly 1 million kgs, or one third of all the garlic eaten in Ireland is Chinese, is about price and supply, it is cheap. There is very little Irish garlic production with a couple of notable exceptions such as Drummond House garlic and Taylors of Lusk, but how can locally grown garlic compete with this scale of cheap imports?

Our fresh garlic is about as far from the cheap imported Chinese garlic as you can get.  I love our garlic, it is delicate gorgeous and you can use the whole stem. It goes without saying that no herbicides or pesticides have come near it!  But it is more than that, here is a crop that can really reconnect us with our food.

So, it hurt a little the last week when as I was dealing with another electricity outage on our farm, getting the tractor generator out (Thanks ESB that is about three outages in as many weeks) when a customer left our farm shop saying they would come back in the summer when we had more of our own stuff. (What about the kale, spinach, chard, garlic, red cabbage, rocket, lettuce, salad, mushrooms and potatoes).

They then sent a follow up e-mail complaining about our pricing. I absolutely agree we are not cheaper than the supermarkets how could we be? They can sell organic carrots for less than what we pay to buy them, not sure how they do this? I get it though, there is a cost of living crisis and food is a hard sell, when it is so cheap, but at the same time we can find it easy to buy that coffee for nearly €6, I do it too. It is supermarket conditioning we have just come to accept. 

We love all feedback here and to be fair Darragh and Eddie in customer service get loads and they field it really well. This piece of feedback was no exception, and it reminded me of how hard the business of growing food is and how we just cannot compete on price with supermarkets. Nevertheless, some days it is easier to hear negative comments than other days, and head in hands, on this day, this left me feeling demoralised and upset. It is tough growing vegetables, and we have been mostly succeeding or at least persisting at it now for 20 years.

On the very same day (And the irony here is not lost on me) in Tesco, a man came up to me out of the blue, and said “you are Green Earth Organics, I love what you do, it’s so important, keep doing it” you couldn’t actually write it, and as I said to him, “thank you so much your timing could not have been better.”

Sometimes all it takes is a little comment to snap us out of things, it reminded me that we have a fantastic amazing loyal customer base and you support us the best you can, some every week, some whenever you can, so thank you! I know it’s tough, I know there is a cost-of-living crisis, I know we are not the cheapest, I know you could go down and get stuff cheaper in a supermarket, but you choose to support us instead, and quite frankly that is amazing, so thank you.

So, thank you for seeing past the prices and thank you for your support.

Kenneth

PS I remember having a conversation with Fergus Halpin who runs Abercorn farm and used to run Harvest Day, we were lamenting good weather, I know it doesn’t make sense does it? We love good weather, we need the good weather for the farm, but good weather means our orders drop off, and good weather coupled with a bank holiday can be devastating!

The little ironies of life, anyway as we are promised good weather and as we are coming into a week leading into a bank holiday please do not forget to support us and we have a very special treat for those of you who spend over €80, enter code CAKE80 to get one of these very special amazing cakes (they are free from lactose, refined sugar, and gluten, but they taste amazing they really do, you would never know the difference, try one and see for yourself). We have been working with Rose and Vanilla for the last three months to get this over the line and finally we are there.

Fake Farms and Farm News

by Kenneth Keavey

It’s been a wonderful week on the farm; the soil is dry and that makes planning and getting things done so much easier. Planning around the weather makes growing 20 crops on a commercial scale tricky.

So, to get the last few weeks of dry weather has been a Godsend. Now mind you it has been cold, the wind has been biting, but I am informed that this may be changing towards the end of next week.

Either way we have been making the very most of the conditions. We have planted and sown loads of crops and although growth has been slow, the plants are at least in the ground. We are a little behind, but I feel more confident now that I did two weeks ago for the season ahead.

Cameron our potato grower has informed us we will be coming to the end of his Irish potatoes in the next couple of weeks, he grows all our Irish potatoes, and we have had a great relationship with him for a number of years now.

Richard from Clashganny organic farm has also sent us his last pallet of Irish organic apples, we have buying Irish apples off Richard for maybe nearly 10 years now.

Joe Kelly has cucumbers planted for us, and we are getting salad, and spinach and chard from him most weeks, we will take most of what he has for us throughout the season.

Beechlawn Organic Farm have been supplying us organic produce since we started nearly 20 years ago, and it is amazing to have a resource such as them down the road, they have been true leaders in the Irish organic production over the last 25 years.

Millhouse Farm produce the very best rocket, salad and parsley, and we have been getting produce from them too for a number of years. This is a just a sample of some of our real Irish farmer partners. There will always be discussion around quality and a bit of back and forth, it is fresh produce after all, but we will always make it work.

These are real farms with real names as is our farm. Of course, we import and buy in produce and deal with other amazing suppliers and growers and co-ops in Europe too.

But what we do not do, is create marketing brands that have names that give the impression that they are actual farms. Names that give customers the impression that the produce comes from a real family farm that does not exist, for example the name “Farrells” from one well known discount supermarket. This is NOT a real farm!

The facts are clear, the number of veg growers in Ireland has contracted from over 600 to just over 60 in the last 20 years, the pricing power of supermarkets has had a heavy hand in this.  Primary produce is always the first in the firing line when it comes to discounts and has often and is still used today as a loss leader to lure consumers into large supermarket stores.

You cannot argue with making food more affordable and cheaper, but I would argue there are few industries that are forced to accept a price less than the cost of production, it is not right.

This too is a story of the powerful and the powerless. When any large retail organisation has massive market share it can put undue pressure on small suppliers who in truth have little option but to comply. Thankfully the scales are moving at least a little in the right direction, and it seems the crisis in the Irish veg growing sector maybe the last straw that is at last offering a little protection to Irish producers.

As always, your support is helping move us towards a fairer food system.

Thank you.

Kenneth

PS We may need to get a bigger marquee it seems, the tickets for our sustainability festival on the 12th of Sept are selling out fast, and as the first press releases are going out now we would very much like to make sure you our customers get first refusal, so please have a think if this is something you would like to attend and get your tickets soon. 

Pay the farmer or pay the pharma

by Kenneth Keavey

Michael Pollan once said “eat food. not too much. mostly plants.” – good advice it would seem. I would add to that maybe do not eat ingredients you cannot pronounce. 

Toxic chemicals are on our plants, are in our food chain and are in our soil. Just this week Bayer agreed to pay out $7.5 billion to settle weedkiller cancer cases against them for not telling people Roundup potentially causes cancer, crucially they are not admitting liability or that Roundup causes cancer. 

There, is a theory that the large food corporations, large agribusiness and the pharma industry are in cahoots, I would surmise that this is not too far from the actual truth. This intersection is characterized by shared financial interests, joint lobbying efforts, and, in some cases, overlapping ownership between food companies, nutrition groups, and pharmaceutical firms. It is also worth noting that Bayer have a very significant health care division. 

There is little doubt that modern food is making us sick. 

On one hand we have an industry that manufacturers calorie rich fake food, that is designed to be highly addictive. These ultra processed products make us sick. Then you have an industry that creates drugs that help manage the symptoms of the disease this artificial food creates. It would seem like the perfect business model, make people sick, profit off that, then profit again from treating the sickness. 

Both business models are driven by greed (Altruism in the pharmaceutical and agribusiness died a long time ago), the mantra now is profit above all else. 

I am not so naive to think that profit is not important (we have spent many years struggling to survive and I can tell you first hand this is no fun) of course profit is important, but if that is all that is important then we have a problem. 

In fact, this single ideology is the root cause of the devastation of our planet and our health, and both are closely interwoven. 

Just this week scientists were making peace with the fact that we are on track to have to accept 3C of global warming, this will essentially make our world unliveable. The basic underlying reason for this, greed. 

Today our bodies must contend with toxic chemicals that have been sprayed on our food, and toxic chemicals being added to our processed food, we are sick and by all accounts getting sicker. 

There may be one simple solution, and it goes back to Michael Pollan’s maxim “eat food, not too much, mainly plants”. Eat fresh food, grown without toxic chemicals. Eat more home cooked food. Eat ingredients you know and recognise (Or as one person said, ingredients your grandmother would recognise). If we do this most of the time or at least some of the time and put our money into our food, then we will have to pay out much less to the Pharma’s of the world. 

With your support we are changing the food system, so thank you.

Kenneth

PS I would like to thank Jacinta Dalton from the Atlantic Technological University Galway City for the title inspiration here.

A cocktail of chemicals on your conventional supermarket apples

by Kenneth Keavey

Did you know we have the most amazing Irish organic apples, they have been grown in country Waterford by Richard Galvin and they have been sprayed with nothing. 

A recent study by PAN UK (pesticide action network UK) found that nearly all the samples of conventional apples they tested had at least one pesticide residue and over 85% had a cocktail of up to seven pesticide residues. In some countries every single apple they tested recorded pesticide residues. 

Many of these chemicals are systemic in nature and get absorbed into the flesh of the apple. 

In a 2022 study carried out by the Irish Department of Agriculture 79% of sampled apples were found to have detectable pesticide residues. Conventional apples are among the most heavily sprayed fruits, often treated with fungicides to prevent scab. 

To maintain freshness and improve appearance, many supermarket apples also are coated with artificial food-grade waxes, such as shellac or carnauba wax, to replace natural waxes stripped away during cleaning. 

Apples are sprayed on average 30 times in a year with a host of pesticides, these toxic chemicals can include neurotoxins which were in this study was found on over 30% of samples. 

The apples we receive from Richard Galvin are amazing, they are Irish and organic, the season is sadly ending soon, but we will continue to have the most delicious organic apples from a Fairtrade organic co-op from the South of France. 

When I was a young lad I used to help my Grandad pick the apples at the end of the summer, he had maybe 10 large old apple trees and it was my job to climb the trees to put up the jars with the water and jam to trap the wasps, and stop them from eating the sweet apples. It was also my job to pick the apples. We used to then store the apples on galvanise sheets in one of the old cow sheds. We would have apples until Christmas, after that they wouldn’t be great. They certainly were never sprayed with chemicals. 

These days with cold storage and special bins that exclude air the apples last until February and much longer and you can be the judge of the quality of our Irish apples yourself. They may not be quite as fresh and crisp as they were back in October, but they are still bursting with flavour. 

As always it is only through your support that we continue to be able to grow food without chemicals and support other Irish organic farmers that share our values, which helps protect nature and our health. 

Thank you

Kenneth

PS Nearly 95% of the apples sold in Ireland are imported.

I can’t believe it has been 20 years…

by Kenneth Keavey

This time 20 years ago I had just quit my job in the pharma industry and had started Green Earth Organics. My grandad’s farm was sitting here, my dad was unsure what to do with it, it is a small farm, and it was very hard to conceive how anybody could make a living off 25 acres. 

I passionately believed we should be growing our food without chemicals, and I wanted our food and the food for our family to be free from toxic pesticides. I cannot convey how strongly I believed that farming without chemicals was the right thing to do. I was coming at this with a Ph.D in Chemistry from Cambridge University and nearly 10 years’ experience working in the pharma industry, chemicals do belong in a lab, but definitely do not belong on our food. 

This was at a time before it was fashionable or trendy to grow local organic food. I believed wholeheartedly that our food and our land should be free from chemicals. We believed that our land deserved to be treated with respect, that trees should be planted and wild areas left, that biodiversity should be protected, and that all the other living creatures we share this earth with should be protected and not exploited. Nothing about this belief has changed in 20 years. 

The idea of growing vegetables without Roundup, and in the west of Ireland, without having a clue was deemed in a word “Madness”. Maybe an element of madness was necessary, and it was this madness and the eternal optimism of youth that got us off the ground. So yes, we were mad, totally mad, everybody was leaving agriculture, not getting into it. 

It was the maddest and best thing Jenny and I ever did, we sold our house in the UK, moved back to Ireland, scraped together as much funds as possible, with loans from our parents, credit card debt and the bit of cash we had ourselves, we ploughed it all into the farm. We were broke and didn’t/couldn’t take an income from the farm for the first five years. We lived off Jenny’s wages. 20 years of madness have passed now. 

The founding principles of the business never changed and have never been compromised. Creating a fairer chemical free food system and making this food accessible to all has been our charter and continues to be. We continue to farm, to grow good wholesome chemical free food but priorities changed at least for me from growing food to managing a business. 

At the beginning we had nothing and that was hard, now we have a team of people, we have, loans, tractors, sheds, machinery and a small smattering of experience and knowledge, it is still hard, but the challenges have changed. Since its very modest beginnings in 2006 GEO has grown into the biggest home delivery business of organic 

food in the country with our own farm and a network of other Irish organic farms that we support and buy from each week. 

It has kept on growing (which is positively amazing) and after 20 years I have come to realise that there are no quick fixes to a broken food system. But there is hope, and a growing desire by you our loyal supporters to see a better food system take shape. You are helping turn that into a reality, so thank you for sticking by our side, we hope we can continue on this path for many years to come. 

Kenneth.

Feeling a little disillusioned today…

by Kenneth Keavey

You know I discovered something this week, you can be very happy or at least have
a reasonably amount of happiness (whatever that is) doing what you do, but when
you enter financial considerations into the mix, it can change very rapidly.


A lady here at work said to me ‘retail destroys your soul’, and there is a point in that,
it is so hard to compete in the marketplace, especially when it comes to food. If the
truth be told I would be much happier down in an isolated corner of our farm doing
my own thing. That unfortunately will not pay the bills, the fact is farming does not
pay the bills.


This is exactly the truth we seem to have uncovered again this year, after what has
been without doubt the most rewarding growing season of our nearly 20 years of
growing vegetables. Rain when you want it, the best farm team you could hope for,
the best machinery, heat and light when you needed it, the right fertility, it has just
been 85% perfect, we have realised another loss on our farm.
Now let me explain, our farm is like an independent business it needs to be able to


“wash its own face” as it were, and it sells the produce we produce to our retail
business that then sells it on to you, our customers. We pay our farm fairly; it would
certainly be like shooting ourselves in the foot if we didn’t (and then trying to dig our
own parsnips with one foot). We don’t pay silly prices; we keep it in line with what we
would pay to other Irish suppliers. The reality is this though, that even with this
special treatment we lose money.


I am not highlighting this to be a ‘Moaning Michael’ but to outline what I see as a
bigger problem in our industry. We must at least try to compete with supermarkets,
and supermarkets have made it their model to devalue fresh food to entice
customers into their giant stores by making fresh produce dirt (no pun intended)
cheap. Just the other day I saw Irish carrots in a supermarket for 69c.
So how in the name of all that is Holy is this possible, there is an equation hidden in
there, and it goes a little like this. Either the farmer loses or the supermarket loses
and guess what? The supermarket never loses.


So, I have been racking my brains and a solution to our farming loss might look a
little like.
A. We specialise in one or two crops and sell wholesale.
B. We increase our farm prices beyond what the market allows and then end up
with our retail business losing.
C. We stop growing altogether.
D. We continue as we are and subsidise our farm with our retail business.
The only valid solution in my mind is a combination of B and D, it is sad that this is
the state of affairs, shouldn’t sustainable farming be profitable in its own right? We

are not alone, many farms over the years have closed up shop, there are only 60
field scale vegetable growers left in Ireland, we are one of them.
So, we will keep going, and we look to the next year with hope (Farming can have
this strange hold on you, that you always think things are going to be better next
year…).


Thanks for supporting us
Kenneth

PS The irony of all of this is we feel we need to reduce our prices on key staples to
bring better value to you our customers, because we value you and without you our
farm would not survive. Check out specials here.
PPS Your support this Christmas will make all the difference so please support us if
you can. The supermarkets I guarantee won’t miss you, but if you order with us it
will make all the difference, you can order one of our boxes or and get all your
groceries with us too, we have nearly 800 in stock that you can order for Christmas.