Thank you to so many who have responded to our plea last week.
The level of generosity from all of you has blown us away. Our farm is in full harvest mode now and we are bringing in so much produce daily that our stores are full.
Not only that, but we are supporting several other local organic farms to fill your boxes. Your support has meant everything to us and to them.
Every year we see a large drop in orders when we are at our most productive on the farm and this year has been the biggest drop off ever. This is quite understandable, as we all need a break and a holiday.
July is the month of local IRISH plenty and your support every week keeps our business afloat, we rely on it, the supermarkets won’t miss you, but we will!
If you can at all continue to support us through the summer, it makes all the difference and it helps us ensure all our harvest we have been working towards for the last six months gets a home.
The last 16 months here on the farm have been a never-endingrollercoaster and so difficult one week to the next to predict what is around the corner. I know many small businesses up and down the country have gone through a very rough time and we are grateful to still be here and open and have thesupport of you our customers.
But it is in times like these that we especially need to know why we are doing what we are doing. The irony of course is at these very moments we lose focus and just holding it together is all we can do. At the same time, it can be this singular dedication to a cause greater than ourselves that keeps us going. Whether that is putting food on the table for our families, or beating an illness, or keeping a farm and business together when at times it seems close to unravelling.
The little idea that a small farm here in the West coast of Ireland could help fix this planet, help fix our food system was our “WHY”. This of course is a huge ask, an insurmountable mountain it would seem. But there is change everywhere, more and more organic growers, more and more people eating mostly plant-based foods, more and more sustainable locally focused consumers. In my view this is one solution to the greater climate crisis.
The ethos of our business: Zero waste/plastic free, carbon neutrality (solar panels cover our packing shed and our first 100% electric van is now on the road),our sustainable farming practices, the support and commitment to other organic local growers (And not just greenwash as with the supermarkets) and supplying fresh healthy organic food remains the core of our business .
Our founding principles will never change, and I think more than ever this is the path we as society need to thread.
These lyrics from ‘Tears for Fears’ may not have been talking about plants, but they do describe activities on the farm this week.
The last seven days have been a stretch on the farm for all sorts of reasons. We are very lucky to have, in every area of our business, strong teams and the farm is no exception.
When you don’t need to ask and yet the lads put in 12-hour days to get the sowing done before the rain you know you have special people.
In vegetable farming it is about a great many things but right at the top of the list is timing.
Getting the timing right is powerful stuff and the race against the rain in the West of Ireland is always a close call and fraught with uncertainty.
I am relieved that the carrots, parsnips, beetroot, and spinach are all now in the ground. There is more to sow, but the first batches are sown and that has for now stilled the vague buzz of concern at the back of my mind that we will not win the race against the weather.
The first tomatoes, cucumbers and a host of broccolis, cabbages, kales, romanescos and more are all planted and making good progress.
So, we march on, the first weeding is happening the first harvest of new season crops too, our own gorgeous lettuce and spinach, chard, radish parsley and more.
‘Feel the pain, talk about it’ another lyric from the same great song. There has been hard work certainly, pain a little, satisfaction at a job well done for sure. But there is pain in the modern world of food production and we in our own little way we are attempting to set that right.
Although we have been very busy with the work of growing food our care for the land has certainly not been forgotten, the wildflowers, the hedges and wildlife, the trees, the birds and beehives, the pigs and the foxes, the work on those long term valuable investments has already been done in quieter days.
The fruits and benefits of which now we can see.
Every day I am so grateful to be able to do this, I am grateful to you for giving us and our farm the opportunity to thrive.
Your choice to get a box from us is an amazingly positive thing and you should know it is making a difference for you and your families health, and for the health of the planet.
PS: Have you tried our new repeat order system yet? You can set up an order for delivery every week and you can pause it or change it at any time. So if you need certain things each week why not add them to your regular fruit and veg order and never miss your order deadline again?
The art of producing food is marvellous and tough, and on sunny days it is a privilege.
We talk about food all the time here, we grow it, we sow the seeds, we watch the plants grow, we fertilise the soil, we control the weeds and hope we have the right mix to ensure the plants grow healthy and pest free.
We spend the time in between managing the crops, maintaining the land, planting trees, growing hedging, sowing wildflowers for the bees, harnessing the power of the sun, these are all things we do.
We see first-hand the connection between the fresh produce and the cooked food on our plate. We can see how the process of growing healthy food from healthy soil creates local employment and impacts on our locality positively. Sustainable agriculture is good for all and it benefits the environment immeasurably.
We see more bees, and flies, and insects on our farm and we feel there is a balance as we rarely see an out-of-control pest issue. We see more birds, and wild life, we see the land thrive, just this week I saw a giant hare saunter past one of our polytunnels.
Not only that, but organic food is so much better for us, of course it hasn’t been sprayed and so is free of harmful chemicals, but it is also just better nutritionally.
A comprehensive study carried out by David Thomas has demonstrated a remarkable decrease in mineral content in fresh produce over 50 years, comparing food grown in 1941 to food grown in 1991. To the extent that today you would need to eat 6 apples to get the same nutritional value you got in 1941 from eating 5 apples. In some cases mineral levels have dropped by as much as 70%.
The use of highly soluble fertilisers, pesticides and herbicides and the intensive production of food has led to land that is lifeless and food that is less healthy and less nutritionally dense, this reflects the remarkable connection between our food and the health of our soil.
There is no way we could know this, as a population we are in danger of losing our connection with the land and our food. This is not our fault, the food system that is championed by supermarkets and giant food producers has made it this way.
Imagine though if we could see the impact of our positive choices, if we could somehow rekindle that connection with our food? Over the past year it seems we have been remaking that connection.
We are reconnecting with our food by cooking and touching and smelling and seeing how our food is grown. We are redeveloping that connection with nature and this is something we can pass onto our children, we can show them that there is a great, fun and fantastically positive way to live and eat. Although from what I have seen recently it is the children who are teaching us!
People often ask, why do you produce your own food? Why do you grow it when it is so much cheaper to import it? It is a very easy answer, and the reasons are twofold: I love what I do, it is in my blood (we are third generation farmers) and I would not do anything else.
Secondly because it simply is the right thing to do. Having food grown locally makes sense, it cuts down on carbon emissions, it is fresher, it provides local employment, it improves biodiversity, and we are lucky enough to have the opportunity to do it. We need more people to do it.
With Earth Week starting today and Earth Day falling on the 22nd, it is a good time to reflect on our habits. We have seen such a shift to supporting local food over the last 12 months and this is one of the most wonderful changes we as individuals and families can make. It’s impact on the planet cannot be overstated, understanding where and how our food is produced can help us make better decisions and lead to a cleaner healthier planet.
Today as I write this, after a day in the fields, I feel lucky to be a farmer. Days do not come much better than this, the sky is blue, the sun is shining the birds are singing and we are on schedule with our planting. In the West of Ireland days like today are to be relished and enjoyed, and there is the added bonus that our office is a 5-acre field, I like that.
If there was one small thorn in my side, it is the planting machine. It is temperamental old and cranky and every year there is a requirement to find mutual common ground between (sometimes also cranky) farmer and machine, this year that ground has been hard to find and has led to a few choice expletives.
Nevertheless, if farming has thought me anything and it teaches a lot, is that perseverance with an air of optimism generally gets you through.
It is funny to think that just this week we finished harvesting the last of our kale which was planted nine months ago and today we planted the very first kale for the new year. This kale will take at least 8 weeks to reach harvestable maturity. We have also been very busy planting cabbage, Romanesco, broccoli, lettuce, and celery.
Myself being the impatient individual that I am can sometimes expect that we should have more IRISH food at this time of the year especially when the sun shines. But nature and farming do not work like that, and right now we are slap bang in the middle of what we call the “Hungry Gap”. There is a lull in IRISH food supply, of course that does not mean it is not available, it is, and we have loads, leeks, mushrooms, potatoes, spinach, salad, radish, and parsnips. But for the next few weeks it gets difficult.
Every year we get a little bit earlier and a little bit smarter with our planting and this year is the earliest yet, but even so, there are weeks starting now when supply is tight. Take tomatoes for example, we have our plants ready for transplanting, but harvest is at least 8 weeks away.
Right now, on our 40-acre organic farm there is a tremendous amount of work going on behind the scenes. For the last 2 months we have been busy ploughing, tilling, fertilising, planting, covering, uncovering, watering and sowing. All of this to lead to a rich harvest of local organic food in the weeks ahead, but it takes time, and it does not matter how impatient I am, nature cannot be sped up, it travels at its own pace.
So, although we are heading into the hungry gap now, be reassured that you are supporting a truly local food growing effort both here on our farm and through all the other amazing IRISH organic farms and producers across the country that we support. Remember in the famous words of Margaret Meade “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.”
As always, thank you for your patience and perseverance!
PS Don’t forget to do a little something for Earth Week, whether it is supporting more local food producers, or learning more about how your food is produced, driving less, turning off lights or eating less meat, what can you do? Just raising our awareness is a powerful tool in the fight for our planet.
A cabbage can be a tricky beast to use up and we get asked for cabbage recipes all the time over on our community facebook group. If you are stuck on what to do with the cabbage in your box this week, then this is the video for you. Although I used a beautiful January King from my weekly subscription box, of course the recipes can also be applied to a savoy cabbage.
These are just four of the many ways that I use up a cabbage regularly. Please share your favourite cabbage recipes with us and other readers in the comments. There can never be too many cabbage recipe ideas…especially at this time of year! Liz x
Cabbage Rolls (serves 4)
8-10 outer leaves of the cabbage
1 mug or so of leftover cooked short grain brown rice (or cook fresh. Simply measure 1/2 a mug of rice into a pot, add 1 mug of water and bring to the boil with the lid on, then turn down and simmer until the rice has absorbed all the liquid)
10 minced mushrooms sautéed with garlic, salt and pepper
Rinse your cabbage well and remove as many outer leaves as you can. I try to get 8-10 to feed the four of us.
Use a rolling pin to roll out and flatten the chunky stem that runs up the middle of each leaf.
Mix together the mushrooms, rice and kidney beans. Taste and adjust the seasoning if needed.
Then neatly roll up a couple of tbsp of the filling into each each cabbage leaf and tuck them snuggly into the sauce. They should be sealed side down so that they don’t unravel in the sauce. See video above for how to do that.
Put the lid on the dish and roast it in the oven for 30-40 minutes or until the cabbage leaves are soft and the sauce is bubbling.
Serve with tangy natural yoghurt, pepper, more dill and a slice of sourdough bread.
Heat up the sliced apple with the butter/oil while you shred the cabbage.
Add the shredded cabbage and season it with salt and pepper. Let it cook down for a little while.
Once it starts to sizzle, add your liquid (cider/wine/apple juice/vinegar-water) and give it a good stir.
Pop the lid on the pot and let the cabbage and apple gently braise and soften for 10 minutes or so. This is a perfect side to a Sunday roast or with mashed potato, veggie sausages and wholegrain mustard!
Cabbage ‘Slaw (serves 4)
ribboned carrot (use a peeler to stripe thin ribbons off 1 large carrot)
The Perfect Place to Start your Fermentation Journey
Once you have mastered the basics of sauerkraut, and it really is basic, you can apply these principles and techniques to many other ferments and play around with the ingredients. You can use a variety of cabbages, you can add other vegetables like grated carrot or beetroot, you can use different herbs or spices to create different styles of sauerkraut, you can even suspend whole apples into your crock/jar to ferment along with you sauerkraut as a German friend of mine taught me to do.
My kimchi recipe, which I will share with you soon, uses the same technique as sauerkraut. The difference being the cut of the vegetables and the all important spice paste. My fermented hot sauce uses the same technique too! Brine fermentation also works through the same simple process of lacto-fermentation to acidify the vegetables. Salt + vegetables + a jar is all you need to produce incredible delicious and nutritious ferments.
I first got hooked on fermenting many years ago when I had a surplus of cabbages delivered to my old cafe from our local farm. There’s only so much cabbage soup and coleslaw you can sell so we decided to try making sauerkraut as a means to preserve them, stop them from going off and being wasted. It was a revelation! We had no idea then about the health benefits, we were just blown away by the taste. Since that day, I bought lots of books on the subject, incorporated ferments into much of our menu and even started a stall in a farmers market called ‘Fermental’ selling fresh, unpasteurised ferments made with local, organic ingredients.
The science and nutritional benefits behind vegetable fermentation are really interesting to read about. There are so many perks to including ferments into your everyday diet. The importance of encouraging and introducing beneficial bacteria into our digestive system is becoming more well known and rather than taking a pill, this is a delicious way to do that. Fermenting vegetables also makes them easier to digest and makes the nutrients in them more readily available, and the organisms that enable fermentation are themselves beneficial too! All of this is good news for your body and your immune system, but its also great news for your taste buds. Fermented food is delicious! Complex, tangy, crunchy, sour and salty.
Is it Safe?
Lacto fermenation is a very safe way of preserving vegetables and it’s very easy too – no need for fancy equipment, all you need is a knife, board, jars, vegetables and salt. It can sound scary dealing with microbes. We have been trained to try to disinfect all surfaces and food from bacteria, moulds and yeasts so perhaps encouraging bacteria to thrive will feel strange at first. But the importance of our microbiome and the diversity of microbes that we need in our guts to be healthy is now becoming common knowledge. For me, as a chef, the main reason I ferment is for flavour, not medicine. The health benefits are just a bonus. And yes, it is perfectly safe as long as you follow some basic principles.
Submerging vegetables in brine protects them from harmful bacteria and allows ‘good’ bacteria to thrive. Lactobacilli, the good guys, are anaerobic, meaning they don’t need oxygen. So by keeping the vegetables neatly submerged in brine we are protecting them from the ‘bad’ bacteria that need oxygen to thrive, thereby taking out the competition for the ‘good’ lactobacilli. Salt in the brine also inhibits yeasts which would break the sugars down in the fruits/veg into alcohol instead of lactic acid. Salt is the perfect preservative for vegetables, but it’s important to get the right amount. Too much will inhibit fermentation and too little will result in a rotting crock/jar. Thankfully its quite simple, your best guide is your tastebuds! Your salted vegetables should just taste pleasantly salty.
optional herbs/spices like fennel seeds, dill, juniper, caraway, turmeric, pepper…
Prepare a large jar to hold your ferment. Just give it a good wash and a rinse, no need to sterilise. Find and wash a smaller jar which fits neatly into your large jar. This will act as a weight.
Rinse your vegetables and pull off some of the outer leaves of the cabbage and put to one side. These will act as ‘followers’. A ‘follower’ is like a cartouche which neatly holds down any bits of chopped veg under the brine which may float up and become exposed to air.
Shred the cabbage (and any other veg if using) into a large bowl or your biggest pot.
Add extra flavourings to your tase if you like. A few juniper berries, some chopped dill, fennel/caraway seeds, turmeric and black pepper etc… just choose one or two flavours at most.
Massage in about 1 tbsp of natural, fine/flakey sea salt per regular sized cabbage volume. If you are unsure about doing this instinctively, you can weigh the shredded vegetables then work out what 2% of that weight is and add that amount of salt. Once the salt is fully incorporated, taste it and see if it is salty enough. It should just taste pleasantly salty. If its too salty add more vegetables, if it’s not salty enough add more salt. Easy!
Cover the bowl and allow the salt to do some of the work for you for about half an hour. Then give the mixture another good massage and you should see a lot of brine forming. There should be no need to add extra brine or water, the salt draws the water from the vegetables and creates its own delicious brine.
Once your veg is nice and briney, when you squeeze a handful lots of brine comes out, you can start packing it into your jar. Do this carefully and thoroughly. Take one or two large handfuls of the mixture at a time and firmly press them into the bottom of your jar ensuring there are no air pockets.
Keep going until you have used up all the mixture or until you have a good couple of inches left of head room in the jar. If you made a large amount or only have smallish jars then you may need to use a few jars.
Now its time to add your ‘follower’ or cartouche. Get the cabbage leaves you saved earlier, break them to size if you need to, then wedge them into the jar, neatly covering the whole surface area of the ferment. Take your time to carefully tuck the leaf down around the edges of the ferment. Ideally the level of brine will rise above the ‘follower’.
Then you need to add a weight to ensure the shredded vegetables stay submerged. The cheapest and easiest weight is simply a smaller jar filled with water. Make sure its nice and clean, no lables left on the outside. And make sure the lid does not come into contact with the brine. Salt and metal react and you don’t want a rusty metal lid sitting in your ferment! So just make sure the smaller jar can’t fall over inside the bigger jar and it should be fine.
Other weights you can use are scrubbed and boiled beach pebbles (make sure they are not chalk/limestone), you could even use a ziplock freezer bag filled with water/stones. You can also buy specially designed fermentation weights of course. made from glass or ceramics – if you really get into fermenting then these are a worthwhile investment.
Then loosely cover the jar to allow the gases produced during fermentation to escape. Use the lid, or if the lid doesn’t fit over your weight then you can cover the jar with a tea towel and secure it with an elastic band or string.
Place the jar on a plate or tray to catch any potential overspill. Then ferment at room temperature, out of direct sunlight for a week or two.
Check on your ferment daily. Push down on the weight to expel any air pockets/bubbles that form during fermentation. Taste it after one week and if it has soured to your liking you can remove the weight and follower and refrigerate it. Otherwise keep fermenting it at room temp for another week or so for a funkier, tangier taste.
Once refrigerated it will keep well for a very long time up to and over a year even, if you look after it. That means no double dipping – you don’t want to introduce new bacteria from your mouth into the jar, scrape down the sides to keep all the veg together – bits that dry out and are exposed to air are more likely to catch mould. Consider transferring your finished ferment into a few smaller jars before refrigerating. This will mean that the ferment is exposed to less air and last longer.
Let me know in the comments or over on our friendly Facebook page if you have any questions or need me to troubleshoot. More fermenting blogs and videos coming soon. Happy fermenting! Liz x
The planning and preparation must begin now for the year ahead. We are still harvesting many of the root crops from last years planting which is providing us with good healthy Winter sustenance. January is the time of year that calls for hearty warm food, food that feeds both body and soul. Eating with the seasons fulfils something more primal than just hunger, innately it feels like the right thing to do.
‘Seasonal eating’, ‘carbon footprint’ and ‘climate breakdown’ – these buzz words are all linked. What we choose to eat has a massive impact on the environment. In these dark days, is it possible to choose seasonal sustainable food that will improve our wellbeing and maybe make these dark days seems that little bit brighter?
Whether you love sprouts or hate them they are the king of Winter vegetables and, like many of their Winter cousins, their taste is enhanced by cold. Carrots, parsnips, potatoes, leeks, cabbage green and red, Brussels sprouts, cauliflower and swede are all amazing seasonal stars and our parents and grandparents would have enjoyed them all long before a red pepper ever graced our tables. The Irish climate has always favoured these crops, they thrive in low light and cold conditions and we seem to naturally gravitate to these foods in the colder months. This is all very good news for both us and the planet.
Although there is no arguing that food is a personal choice, is it possible that our individual freedom is coming into conflict with a personal and environmental health crisis? Our freedom to choose is limitless. But as we head into the new year, could we make a change and choose to be more mindful of where our food comes from? How it is produced? What is it packaged in? Breaking routines of convenience can be hard, we are all busy and it takes persistence, courage and discipline to maintain a new course, but if this year gone by has shown us anything, it is that routines can change overnight and new, better habits can replace them. Here are 5 achievable guidelines to help you tread a more mindful path with your food choices.
Eat Local, Seasonal, Organic Food – in supermarkets look at the country of origin, choose Irish. Visit farmers markets that sell local and if possible organic food. Get a box of seasonal organic food delivered by us.
Eat Less Meat – enjoy planet healthy whole-foods like vegetables, fruits, beans, lentils, nuts, seeds and grains. We have a great organic range of dried and tinned whole-foods in our grocery section.
Avoid Plastic Clad Produce – buy loose in the supermarket if possible. Leave the packaging behind in the supermarket. Did you know that all our set boxes are plastic free?
Cook From Scratch – this gives you more control over the source of your ingredients, and it can be very satisfying! Cook in batches which saves enormous amounts of time. We provide recipes in all our boxes and Liz over on our new blog provides easy to follow instructions to make great dishes.
Grow Your Own – Spring will be upon us soon, and this satisfying act can rekindle a very basic respect for our food.
Here’s to a brighter and more mindful new year!
As always, our online shop is ready for your orders. Subscribe to a weekly fruit and veg box for ease, or build your own box. All the details on our website here. Thank you for your support.
What do you think about a major supermarket sending 12 pallets of pineapples (nearly 12,000 pineapples) to waste because they had some blemishes, where is the right in that?
Thankfully, charities such as Food Cloud exist and they stepped in to rectify the situation in this case. If they did not exist where would this food go then?
Fresh food is so devalued by supermarkets, it makes me want to cry! It does not benefit the consumer, we think it does but ultimately it does not. How can a supermarket sell onions for 49c? It is not possible to grow a kilo of onions for 49c.
It is the retailers whether it be Tesco or Amazon that hold the keys to the kingdom, they set the prices, they hold all the power, and we the consumer give it to them. They only care about the bottom line driven by profit. But when the damage is done, when the soil will no longer produce the food, what good will all the money be then?
Did you know that supermarket buying practices force the last few cents from the farmer? New supermarket buyers get targets to improve margins, they go straight to the farmer and demand better discounts. Is it really any wonder that young farmers might be disillusioned with the trade? There is a strike next week by farm workers in Spain demanding fairer working conditions and wages, all of this is driven by our cheap food system.
This practice of selling produce below its value, once unthinkable, makes cheap fresh food acceptable in the eyes of the consumers, and how would we be expected to think otherwise? It is everywhere we look, it has effectively been normalised.
On our farm this year we produced just short of a quarter of a million-euro worth of produce. We broke even, and that is with the farm team working flat out, and having crops grow well, it was a good year. If we had to sell all our produce at supermarket prices, we would have been gone a long time ago, so would the jobs and the people.
Imagine, instead of a race to the bottom, a system that allows for investment in the farms, in the people on the farms, in the biodiversity. A system that does not allow 12 pallets to be dumped because of a blemish on a few pieces, that does not require workers to strike for fair working conditions.
All we need, is to say “no more” to loss leading fresh produce.
I do feel a little better now for getting that off my chest and thank you for listening.
Thank you for your support, thank you for buying our produce, thank you for supporting local jobs, thank you for supporting local food production, thank you for supporting sustainable food production and thank you for sticking with us all year.
The money you spend in a local business generally goes back into the locality. It is often the unforeseen and indirect ways in which that support matters, take Green Earth Organics today.
Recently we have collaborated with two local small businesses. Rachel who now makes chutneyandcranberry sauce for us and Liz who now writes our recipes on our blog. In the last week we have had dealings with our IT support company based here in Galway, our two web developers one based in Athlone and one in Cork, our electrician and plumber based in Galway. Our van company based in Dublin, our tractor mechanic and van mechanic in Galway. I am just out of a meeting with our accountant, he lives locally. A couple of local builders and steel workers help us out regularly, our agricultural contractors, and the purchases we make in the local hardware stores and shops all send the money back into the locality. Not to mention all the IRISH suppliers we buy from weekly and of course our employees. Here is an interview Liz did with Franck from the French market.
Your purchase today or tomorrow pays for all of this. It is also a well-known fact that a greater percentage of money spent in a small business stays in the locality, while money spent in big retailers disappears into investors pockets, and we know a little bit about dealing with supermarkets. A few years back we stopped supplying supermarkets, we had had enough. Despite what their marketing blurb might say their treatment of growers is the same. The price of produce on the supermarket shelves often does not reflect the real and true cost of food. The lower the price the more that has been extracted for less, from the land, the worker, the farmer and sometimes from all three.
To survive, the modern-day farm needs to expand, it needs to take on debt, it needs to push the efficiency of the animals and the land to the brink. Intensification it seems is the only route to viability. Disillusioned with the industry today, a career on the land is not generally what a young person aspires to, and who would blame them? The traditional model of the family farm is, we are told, “unsustainable”. Our government and the powers that be are insistent that the best way forward for food, is large scale intensification. Supermarkets are putting more and more distance between the farmer and the consumer, it is now impossible to understand where our food comes from our how it was produced.
While the conventional system ignores the true cost of food, and is driven by supermarket dictated prices, the sustainable food movement aims to value food fairly, create a connection between growers and consumers and reward those involved in the production fairly according to their input. Your decision to support us is supporting an idea, a sector, a farm, individual’s livelihoods, biodiversity, the soil, the environment, and other sustainable businesses. You are sending a message to the powers that be that you believe there is a better way and crucially you are taking positive action for a more sustainable future.
When we set out 15 years ago to create a farm and a home delivery business, we didn’t think further than the next week or two. We were convinced that what we were doing was necessary, driven by a deep desire to take care of the planet. Most business advisers would not buy into that, no plan, no detailed analysis of figures, no projections, it was effectively a week to week operation.
Looking back, although there wasn’t a detailed plan, there was a definite direction. I think anybody who starts a business, if they are honest, will tell you things don’t always turn out the way you expect. We did not know what to expect and really had no idea what we were doing. I was not trained in business or organic farming; I was a trained scientist! The road to present day has been tough, the goal posts kept changing and the challenges changed sometimes daily. But our ideology kept us going (just!) and kept us on the right track. Our vision was always strong and the core belief to protect our planet meant we kept on ‘keeping on’, kept on showing up even and especially on the days when we really didn’t want to get out of bed, to face the reality of the tough choices and hard work ahead.
Today we do have detailed plans, figures and projections. All the necessary evils to keep a busy business and farm afloat. If the last fifteen years have been challenging, this year has been exceptional. It has been tough for so many, the virus has changed everything and even the best laid plans have been thrown out the window, it almost feels like being back at the start again. We have not known, week to week, what to expect and we have been the lucky ones! We have been very busy and we are eternally grateful to you for that.
The ups and downs and the challenges and anxieties of this year have kept many people up at night. Businesses that don’t know if they will ever open again, the jobs that may be lost, the fear and anxiety in society, but there is so much hope also. Never in my years of sea swimming have I seen so many people embrace the sea, never have I seen so many people out on bicycles and walking and running and being out in nature. This brings a remarkable positive energy, because if more people are happier then that will rub off on others too.
Our shopping habits have changed too, we have all had to embrace the inevitable move to online shopping, but can we do that online shopping a little more wisely? Can we support local while online rather than funnelling the funds into the pockets of a very large and extremely powerful retailer(s)? Can we again bring our support back behind small local businesses that will need it now more than ever?
We too are asking you for your support. Can you get your fruit, veg and sustainable groceries from us? Can you give the gift of a Christmas veg box or hamper to a friend or family member? Can you support other local businesses too? We have a helpful guide here where you can find a few ethical and local businesses that we recommend.
This year has brought us back into the uncertainty of operating day to day and week to week, but one thing that has never changed is our commitment to growing safe, sustainable food. We wouldn’t be here today without your support, thank you so much.
PS Our Christmas shop is open, get your orders in now!