Supermarkets have a stranglehold on our food system, whatever way you look at it they set the rules, they control 93% of a €22 billion pie, that is some power when you think about it. The argument goes that supermarkets are only giving us as consumers what we want, but how would we know what we want?
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There is immense psychology around getting people to buy high margin low value products (think ultra processed food). I was at panel discussion during the week chaired by Aoibheann O’Brien who runs Food Cloud, and the title was the “myth of choice in supermarkets” a very interesting discussion.
We have been conditioned for instance to expect vegetables and fruit to come in a certain shape and size and look a certain way, if we only ever shop in supermarkets how would we know that fresh produce comes in all sizes, and in fact comes out of the ground with soil on it, and that this is, ok? In fact, it is more than ok, it is amazing and wonderful.
The shiny plastic packs keep us in our box so to speak; they convey a very comforting all is well and this is the way things should be feel. But you know what it is not “all is well” and don’t even get me started on all the plastic rubbish generated by these single use plastics. At the excellent Climate Carnival discussion there was a discussion on plastic, and the big elephant in the room, is what truly happens to the contents of our blue recycle bin?
We pack in paper and compostable bags, and the reality is supermarkets will not pack their veg in compostable bags because they are expensive.
I spoke to a man who knows the food system and knows the buying behaviour of supermarkets, and his take was ultimately fresh food is too cheap, and supermarkets are responsible of bringing us to this point, end of story. I spoke to Philip Dreaper who is an amazing carrot grower, and he reminded me that we as consumers paid more for a kg of carrots 20 years ago that we do today. He also reminded me that growing is getting more challenging as a result of climate change.
We had an amazing day of celebrations last weekend at our 20 year anniversary Sustainable Festival. It was emotional and uplifting and enlightening and I cannot begin to convey my thanks to all of you who came, to all the suppliers and vendors, and to all our amazing team that made it all work.
It was then with all of this as a backdrop that we faced into our usual Monday morning with orders not at all where they needed to be for mid-September, each week we had been waiting for the routines to set in and things to improve for our deliveries, and we were left with a massive glut of cherry tomatoes, for us we counted nearly 400kg which is a true mountain of tomatoes. It was with a bittersweet taste in my mouth that I had to go to the tunnel and ask again as I did in the summer if you could support us this week. I would much prefer not to have to do this.
We I am sure could improve so many things, and so many things we need to address such as cost. We know there is a cost-of-living crisis we know our produce is expensive relative to supermarkets. But we simply cannot compete on some things with them, but we would hope that how we conduct ourselves as a farm and business and community, and the value that is in the fresh organic food would speak for itself.
I am sure I am missing something, so please if you know of ways we could make it easier and better for you to order from us and help us to ensure we keep more of you our customer supporting us, please send us an e-mail (info@greenearthorganics.ie) or leave us a comment. We will take it all on board.
Thank you so much for the last 20 years, and here is to the next 20 years.
Kenneth
PS We have reduced prices on several key items to help address some of the cost issues, check out our website. Also, as an added celebration of the start of Irish apple season, we are giving away a FREE portion of IRISH organic apples from Richard Galvin in Waterford when you spend over €80, just enter the code FREEAPPLES