I have had enough, have you?

by Kenneth Keavey

The model of loss leading on fresh produce needs to stop, how is it that the cheap ultra processed rubbish food is not cheap, this is food that isn’t even food, why is it that our most valuable food, the real food actually grown in fields is sold at prices that are unsustainable?

During the week I had the honour of talking on a panel at the Climate Carnival on the future of food in Ireland. One of the speakers was the largest broccoli grower in Ireland, and he was very clear in conveying his opinions on supermarkets, and it was a damning verdict. The behaviour of supermarkets over the last 20 years has decimated the horticultural industry in Ireland. There are maybe only 60 growers left in Ireland growing field scale vegetables.

When the skills and infrastructure that provide us with local food are gone they are gone for good (just looked at what happened to the sugar beet industry in Ireland). There are very few people interested in getting into commercial veg growing and why would you? For low returns? For the hard work? For the unpredictability of the climate and then to be pressurised and squeezed by supermarket buyers that hold all the power. That is some thanks for providing our critical nourishment.

The truth of the fact is the supermarkets use fresh produce loss leaders to get shoppers in the door, and there is no escaping the fact that this squeezes the primary producer it always does, always.

Fresh veg for 49c, it is an illusion to think that food can be grown for this. The reality is that whilst these prices may be perceived as good by the consumer the long-term viability of these offerings is absolutely unsustainable, and we will pay in the long run. Not only does this desperate pricing model embed the idea that fresh produce is virtually worthless, but it also reduces the bargaining power farmers have when they come to renegotiate growing contracts in the following year.

If we lose anymore veg growers in Ireland there will be no horticultural industry left. We simply cannot afford to, if you consider food security, it is so important and with the climate in free fall, being able to grow as much food as we can here in Ireland is critical.

Not only do the supermarkets not play fair they also impose quite frankly ridiculous ultra-tight specifications, meaning vegetables must look a certain way and be of a certain size or they are rejected. For the sake of all that is sane, this needs to be stopped immediately. The model of loss leading on fresh produce needs to stop, that is the bottom line. Our most valued commodity, the stuff that sustains our life force, that can be a force for good needs to be protected and celebrated, not beaten down until it is no more.

As always thank you for your support for our farm and the farmers we support

Kenneth

When It’s Gone It’s Gone

by Kenneth Keavey

If Joe, or Ella or Hannah take on the vegetable growing gene, that will make us 5th generation vegetable growers here in the West of Ireland. We are lucky, our model of growing and distributing food protects us, to an extent at least.

“When it’s gone it’s gone” the words of Cathal Lenehan the second biggest brussel sprout grower in the country as he calls a halt to his farming career for good this week. As prices in supermarkets continue to erode any chance of vegetable farmers in this country surviving, Cathal has put a call out, a plea for them to recognise that farmers just can’t survive on what they are receiving from supermarket buyers.

In 2006 the last of the sugar beet farms closed in Ireland. A whole industry disappeared overnight, the skills, the experience, the infrastructure disappeared, lost forever. As we face down the inevitable pressure of producing more food for more people from the same land area, it seems extremely short sighted that there are not adequate supports put in place now to ensure farmers such as Cathal are protected.

Cheap imports undercut the market. Supermarkets devalue our fresh food, they use them as loss leaders. It is all about the bottom line. Supermarkets are in the food supply industry, they have a responsibility to mind their suppliers, pushing them to the edge in the short term, in the long term will not yield stability, resilience or loyalty. Ultimately this will lead as with the sugar beet industry to devastation for the fresh vegetable industry in this country, farms that have been growing vegetables for generations will suddenly disappear.

How sad would that be? Losing the art of being able to produce our own food, the art and skill of taking care of the land, of being able to produce viable healthy food on a commercial scale. That is not something you can just make happen overnight, it is learned over time and passed down from generation to generation.

I have never had any time for the supermarket model of procurement (buying). In 2016 we said good-bye to supermarket supplying for good. We were told one Monday out of the blue we needed to decrease our prices, and collect any unsold produce from the supermarket and reimburse the supermarket for it. We were told there would be no order that week until we complied, they were our single biggest customer, they had all the power. Well so they thought.

We were one of the lucky ones we had our home delivery business to fall back on, and although it was a major financial hit and in the short-term things were very shaky it was the best decision we ever made.

The good news is you made that decision possible. Your support means more than you know. It means we can breathe a little, it means we can plant trees, it means we can rest the ground and allow it to recover between crops, it means we can support biodiversity on our farm. It means we can give the attention to producing healthy happy food for you.

Thank you.

Kenneth