You know I discovered something this week, you can be very happy or at least have
a reasonably amount of happiness (whatever that is) doing what you do, but when
you enter financial considerations into the mix, it can change very rapidly.

A lady here at work said to me ‘retail destroys your soul’, and there is a point in that,
it is so hard to compete in the marketplace, especially when it comes to food. If the
truth be told I would be much happier down in an isolated corner of our farm doing
my own thing. That unfortunately will not pay the bills, the fact is farming does not
pay the bills.
This is exactly the truth we seem to have uncovered again this year, after what has
been without doubt the most rewarding growing season of our nearly 20 years of
growing vegetables. Rain when you want it, the best farm team you could hope for,
the best machinery, heat and light when you needed it, the right fertility, it has just
been 85% perfect, we have realised another loss on our farm.
Now let me explain, our farm is like an independent business it needs to be able to
“wash its own face” as it were, and it sells the produce we produce to our retail
business that then sells it on to you, our customers. We pay our farm fairly; it would
certainly be like shooting ourselves in the foot if we didn’t (and then trying to dig our
own parsnips with one foot). We don’t pay silly prices; we keep it in line with what we
would pay to other Irish suppliers. The reality is this though, that even with this
special treatment we lose money.
I am not highlighting this to be a ‘Moaning Michael’ but to outline what I see as a
bigger problem in our industry. We must at least try to compete with supermarkets,
and supermarkets have made it their model to devalue fresh food to entice
customers into their giant stores by making fresh produce dirt (no pun intended)
cheap. Just the other day I saw Irish carrots in a supermarket for 69c.
So how in the name of all that is Holy is this possible, there is an equation hidden in
there, and it goes a little like this. Either the farmer loses or the supermarket loses
and guess what? The supermarket never loses.
So, I have been racking my brains and a solution to our farming loss might look a
little like.
A. We specialise in one or two crops and sell wholesale.
B. We increase our farm prices beyond what the market allows and then end up
with our retail business losing.
C. We stop growing altogether.
D. We continue as we are and subsidise our farm with our retail business.
The only valid solution in my mind is a combination of B and D, it is sad that this is
the state of affairs, shouldn’t sustainable farming be profitable in its own right? We
are not alone, many farms over the years have closed up shop, there are only 60
field scale vegetable growers left in Ireland, we are one of them.
So, we will keep going, and we look to the next year with hope (Farming can have
this strange hold on you, that you always think things are going to be better next
year…).
Thanks for supporting us
Kenneth
PS The irony of all of this is we feel we need to reduce our prices on key staples to
bring better value to you our customers, because we value you and without you our
farm would not survive. Check out specials here.
PPS Your support this Christmas will make all the difference so please support us if
you can. The supermarkets I guarantee won’t miss you, but if you order with us it
will make all the difference, you can order one of our boxes or and get all your
groceries with us too, we have nearly 800 in stock that you can order for Christmas.







