Our Broken Food System

Do you like carrots? Have you ever caught the aroma of a fresh carrot as you wash the dirt from it’s skin? How about crunching into a fresh sweet carrot, the taste grabs you, it is enlivening. Our grandparents took the taste of food for granted, it was what they expected. Funny that the opposite is true today. 

Those carrots of our grandparent’s generation are a long way from the plastic clad, washed supermarket carrots imported from foreign lands. What do they taste of? Very little indeed.

Not only have carrots lost their taste, but they have lost their goodness. A carrot today will have 75% less copper and magnesium and nearly 50% less calcium and iron that’s its relative 50 years earlier. These are sad facts, published by the British Medical Research Council. Our food system now produces food that is depleted in vitamins and minerals, how can this be?

The answer it seems lies in how we treat one of our most precious resources, our soil. Our one-time rich soils have been depleted by the constant barrage of chemical fertilisers, and the life in them as been destroyed by the persistent use of a cocktail of chemicals. The result: food that is as lifeless as the soil it was grown in. If this is mankind’s ingenuity, I want no part of it.

Have we become too smart for our own good? We all want to believe that modern technology will lift us out of the hole we are in, a hole of our own making, but will it? Look at what we have done to our soil. We don’t need modern technology to fix our soil, we need a thoughtful skilful approach to growing our food. A balanced approach that does not extract every last drop of vitality the land has to offer but leaves something for other life to flourish. 

Mother nature doesn’t particularly care about our degree of cleverness, she is hurting, and the question is are we smart enough to recognise our own absurdity and to take action to rectify the damage we are doing? 

“It is the degree to which a species is suited to its environment, not its cleverness, that ensures it’s survival” Charles Darwin.

For many generations now we have lived more or less in harmony with nature but in the last 50 years the havoc we have wrought on our home has become more and more obvious, when will enough be enough?

I can only talk to what we are doing, I know we can grow food that tastes like food. There is magic in that taste. That taste tells you something very important, it tells you a story, a story of a soil that was cared for, it tells you that the birds and bees and all the other little fellas running around were respected, it tells you that what you are eating is real food with no free hidden chemical extras. 

That taste tells you; you are eating the very best food you can buy and you are taking one very important step to protecting our land and your health.   

That the taste reflects a deep respect for the land. 

As always thank you for your support


Sustainable Growth

During the week I had a very big decision to make and as with all big decisions it is never black and white. It may seem as you look in from the outside that it is, but rarely when looking in from the outside does one see the whole picture. But having a vision and idea of what is important can help make those decisions a little easier. 

We have spent 15 years this May creating a business from nothing. The team and the people who have come and gone over the years have worked hard, and there is no question in my mind that Green Earth Organics would not be where it is today if it wasn’t for these people, the long hours and hard work.

The farm and business have grown a lot over the last 15 years, and we are proud to say that a culture of empathy and respect has also grown. There will always be times when we do not get it right (and no doubt there has been plenty of them, more often than not some would say), but the intention of the business is genuine and pointing in the right direction.

The idea of environmental preservation and respect for our fellow human being has always been right at the heart of what matters here. This can sometimes get stretched when you are faced with the harsh financial pressure of the world of business, and it is true that out in this world the bottom line is all that counts. 

We would be forgiven then for thinking that profit and the bottom line is all that matters. But we would be wrong because therein lies the seeds of greed. It is this thinking that has landed the planet in the precarious situation it is currently in.   

And yet, it would be extremely naive to think that profit does not matter and that it is all about picking wild-flowers and lying in the long grass. Simply put, without a healthy, profitable business our little community would not exist.

I know, as does anybody who has ran a business (or a household for that matter), that there is constant pressure to succeed and deliver and that at times there can be intense financial pressure. But there can also be times of remarkable reward in feeling satisfied of a job well done or having done your best despite the odds.

Green Earth Organics was born out of the need to do right in the world and love for the land and our vision is pretty simple:

“Using food as a force for positive change by putting the well-being of our environment at the centre of every decision we make.  We believe that producing food with respect for nature and for the multitude of creatures we share this planet with is the only way to farm. We believe that we can do this by providing an alternative to the mainstream, by growing and providing healthy sustainable food, by conducting our business in an ethical and sustainable way, with respect for all at its heart.”

We could not do any of this if it were not for your support.

Thank you!


PS We have some amazing, exciting changes to tell you about.  We have listened to what you said and have reduced our minimum spend to €30, we have also added FREE delivery for all orders over €100 always – so stock up on your organic groceries with us and get everything you need delivered to your door in one, efficient delivery. Finally, you will see our website has changed and now you can create a regular repeat order and never forget to order again!

Growing Food is Grounding

The planning and preparation must begin now for the year ahead. We are still harvesting many of the root crops from last years planting which is providing us with good healthy Winter sustenance. January is the time of year that calls for hearty warm food, food that feeds both body and soul. Eating with the seasons fulfils something more primal than just hunger, innately it feels like the right thing to do.

‘Seasonal eating’, ‘carbon footprint’ and ‘climate breakdown’ – these buzz words are all linked. What we choose to eat has a massive impact on the environment. In these dark days, is it possible to choose seasonal sustainable food that will improve our wellbeing and maybe make these dark days seems that little bit brighter?

Whether you love sprouts or hate them they are the king of Winter vegetables and, like many of their Winter cousins, their taste is enhanced by cold. Carrots, parsnips, potatoes, leeks, cabbage green and red, Brussels sprouts, cauliflower and swede are all amazing seasonal stars and our parents and grandparents would have enjoyed them all long before a red pepper ever graced our tables. The Irish climate has always favoured these crops, they thrive in low light and cold conditions and we seem to naturally gravitate to these foods in the colder months. This is all very good news for both us and the planet.

Although there is no arguing that food is a personal choice, is it possible that our individual freedom is coming into conflict with a personal and environmental health crisis? Our freedom to choose is limitless. But as we head into the new year, could we make a change and choose to be more mindful of where our food comes from? How it is produced? What is it packaged in? Breaking routines of convenience can be hard, we are all busy and it takes persistence, courage and discipline to maintain a new course, but if this year gone by has shown us anything, it is that routines can change overnight and new, better habits can replace them. Here are 5 achievable guidelines to help you tread a more mindful path with your food choices.

  1. Eat Local, Seasonal, Organic Food – in supermarkets look at the country of origin, choose Irish. Visit farmers markets that sell local and if possible organic food. Get a box of seasonal organic food delivered by us.
  2. Eat Less Meat – enjoy planet healthy whole-foods like vegetables, fruits, beans, lentils, nuts, seeds and grains. We have a great organic range of dried and tinned whole-foods in our grocery section.
  3. Avoid Plastic Clad Produce – buy loose in the supermarket if possible. Leave the packaging behind in the supermarket. Did you know that all our set boxes are plastic free?
  4. Cook From Scratch – this gives you more control over the source of your ingredients, and it can be very satisfying! Cook in batches which saves enormous amounts of time. We provide recipes in all our boxes and Liz over on our new blog provides easy to follow instructions to make great dishes.
  5. Grow Your Own – Spring will be upon us soon, and this satisfying act can rekindle a very basic respect for our food.

Here’s to a brighter and more mindful new year!


As always, our online shop is ready for your orders. Subscribe to a weekly fruit and veg box for ease, or build your own box. All the details on our website here. Thank you for your support.