Last year Joe my son found a potato and I don’t know if I should be alarmed or encouraged by the fact he wanted me to put it “online”. Joe is 7. He found this unusual potato and he wanted everybody to see it and funnily enough it tasted just as amazing as any other potato, but it certainly would not have made it onto supermarket shelves.
Finding unusual shaped vegetables for me is like a bonus, if we harvest carrots and find one that looks like it has two legs, or one like this potato we found last year, then we are delighted. They are funny and unusual and like nature are not uniform. Is there anything wrong with mishappen or “wonky” veg? Absolutely not, they taste the same, they were grown in the same sustainable way. Then why do supermarkets reject pallet loads of them because they do not meet “specifications” of “size” of “shape” or of “visual appearance”? They do, and it is a tragedy of modern times that we feel it is ok to dump food based on appearance.
A recent report on the factors that are most important to consumers when it comes to deciding on whether they will buy fresh produce or not is how it looks. I fault not a single person for this, it is hard not to be conditioned in this manner with our current supermarket led food chain.
A very involved and complex system has been developed to give us picture perfect produce at the lowest possible price. The look of the produce, no blemishes, straight carrots, no knobbly bits, shiny apples, picture perfect tomatoes is one of their major criteria when deciding whether to accept or reject a batch.
The reality of working with nature and growing food of course is that it comes in many shapes and sizes. There is so much beauty to be found in producing food, and not just on the surface, certainly Joe’s potato makes the cut every time in my book.
What is more important? How something was grown, or how something looks?
Here is the thing then, supermarkets make a massive deal about selling wonky veg, eliminating food waste etc but in reality they do very little! There should be “no wonky” veg, no grading out based on how something looks, knobbly bits and all. But that is not the way things are. If all we ever see is clean shiny picture-perfect produce, how will we react when we see something that is different, will we think possibly there is something wrong?
What about dirty veg? We send out our carrots, potatoes and parsnips with dirt on the roots. It makes sense, it keeps the produce fresh and therefore requires less packaging, because we have you, we can do it, we like it, and we get the impression you just might like it too! Please tell us if you do or if you do not!
As always thank you for your support, the wonky veg say thank you too!