I am sorry, today I must offer an apology, an apology for all the things we are doing here on our organic farm and business.
It is an apology for growing food without synthetic pesticides and herbicides; it is an apology for supporting many other local Irish organic farmers. It is an apology for persisting in this industry even though it is relentless unforgiving and can feel like a constant uphill struggle.
This is an apology for not supporting an industry that is hell bent on destroying our planet for profit, for not putting the fossil fuel and pesticide industry on a pedestal as the way of the future. I am sorry for believing our planet and all living creatures deserve more respect that the large food corporations offer.
I am sorry for thinking that chemicals that contribute to cancer and chronic illness should not be sprayed indiscriminately on our food, and definitely sorry for believing that it is unnecessary to do so.
We are deeply sorry for not using toxic chemicals in growing your food, and believing food production is possible without synthetic pesticides that destroy biodiversity.
We are sorry for growing, sourcing and producing food that our grandparents would have recognised as real food, who if they tasted our carrots today, would say they tasted like carrots tasted in their day. We are sorry for the gorgeous Irish apples we continue to source from Richard Galvin in Waterford, and all the other great Irish produce we have. I am definitely sorry for all the difficult conversations that happen in the background to keep us growing and supporting other growers.
We are sorry for thinking that climate change is the greatest threat to our beautiful planet we will ever face. Sorry for embracing solar energy, rainwater harvesting and organic pesticide free food production. Sorry for thinking energy from the sun is so much better than dirty fossil fuels. This is an apology for all the hard work by our customer service team, our packing team, our farm team and our delivery team, that work hard, do hard work, work in tough conditions and produce and deliver all your food with such care and respect.
We are definitely sorry that this Christmas you will have only the best chemical free, fresh, organic, sustainable, flavoursome food on your plate you can get anywhere, all delivered to your door in plastic free sustainable packaging. We are sorry for sourcing over 800 groceries that have been chosen because they are organic, fairtrade, plastic free, and don’t support child Slavery (I mean we are definitely sorry for that one).
Sorry that we think there must be a better way to produce food, and for thinking that although profit is important it is not the holy grail. Finally, we are really sorry that you our customers have to put up with all of this.
So yeah, sorry for all of that.
Kenneth
PS There is still time to place your order for Christmas. Your Christmas order can be the make or break time for our farm and business (I know I say it all the time but supermarkets don’t care, and will not miss you, but your order truly makes a difference to us). It is hard to close for a week and make sure we pay all our bills and staff, and last year was the first year we did close and we are closing again this year from 24th December to 4th January. It is the only time we shut in the whole year, so please make sure to order before the deadline next Thursday 18th December at 11.59pm. Please do support us this Christmas it will make all the difference to us. Remember we are not back in action until the week beginning the 5th January so make sure to stock up with groceries until then too.