Pay the farmer or pay the pharma

by Kenneth Keavey

Michael Pollan once said “eat food. not too much. mostly plants.” – good advice it would seem. I would add to that maybe do not eat ingredients you cannot pronounce. 

Toxic chemicals are on our plants, are in our food chain and are in our soil. Just this week Bayer agreed to pay out $7.5 billion to settle weedkiller cancer cases against them for not telling people Roundup potentially causes cancer, crucially they are not admitting liability or that Roundup causes cancer. 

There, is a theory that the large food corporations, large agribusiness and the pharma industry are in cahoots, I would surmise that this is not too far from the actual truth. This intersection is characterized by shared financial interests, joint lobbying efforts, and, in some cases, overlapping ownership between food companies, nutrition groups, and pharmaceutical firms. It is also worth noting that Bayer have a very significant health care division. 

There is little doubt that modern food is making us sick. 

On one hand we have an industry that manufacturers calorie rich fake food, that is designed to be highly addictive. These ultra processed products make us sick. Then you have an industry that creates drugs that help manage the symptoms of the disease this artificial food creates. It would seem like the perfect business model, make people sick, profit off that, then profit again from treating the sickness. 

Both business models are driven by greed (Altruism in the pharmaceutical and agribusiness died a long time ago), the mantra now is profit above all else. 

I am not so naive to think that profit is not important (we have spent many years struggling to survive and I can tell you first hand this is no fun) of course profit is important, but if that is all that is important then we have a problem. 

In fact, this single ideology is the root cause of the devastation of our planet and our health, and both are closely interwoven. 

Just this week scientists were making peace with the fact that we are on track to have to accept 3C of global warming, this will essentially make our world unliveable. The basic underlying reason for this, greed. 

Today our bodies must contend with toxic chemicals that have been sprayed on our food, and toxic chemicals being added to our processed food, we are sick and by all accounts getting sicker. 

There may be one simple solution, and it goes back to Michael Pollan’s maxim “eat food, not too much, mainly plants”. Eat fresh food, grown without toxic chemicals. Eat more home cooked food. Eat ingredients you know and recognise (Or as one person said, ingredients your grandmother would recognise). If we do this most of the time or at least some of the time and put our money into our food, then we will have to pay out much less to the Pharma’s of the world. 

With your support we are changing the food system, so thank you.

Kenneth

PS I would like to thank Jacinta Dalton from the Atlantic Technological University Galway City for the title inspiration here.

Our Broken Food System

by Kenneth Keavey

Do you like carrots? Have you ever caught the aroma of a fresh carrot as you wash the dirt from it’s skin? How about crunching into a fresh sweet carrot, the taste grabs you, it is enlivening. Our grandparents took the taste of food for granted, it was what they expected. Funny that the opposite is true today. 

Those carrots of our grandparent’s generation are a long way from the plastic clad, washed supermarket carrots imported from foreign lands. What do they taste of? Very little indeed.

Not only have carrots lost their taste, but they have lost their goodness. A carrot today will have 75% less copper and magnesium and nearly 50% less calcium and iron that’s its relative 50 years earlier. These are sad facts, published by the British Medical Research Council. Our food system now produces food that is depleted in vitamins and minerals, how can this be?

The answer it seems lies in how we treat one of our most precious resources, our soil. Our one-time rich soils have been depleted by the constant barrage of chemical fertilisers, and the life in them as been destroyed by the persistent use of a cocktail of chemicals. The result: food that is as lifeless as the soil it was grown in. If this is mankind’s ingenuity, I want no part of it.

Have we become too smart for our own good? We all want to believe that modern technology will lift us out of the hole we are in, a hole of our own making, but will it? Look at what we have done to our soil. We don’t need modern technology to fix our soil, we need a thoughtful skilful approach to growing our food. A balanced approach that does not extract every last drop of vitality the land has to offer but leaves something for other life to flourish. 

Mother nature doesn’t particularly care about our degree of cleverness, she is hurting, and the question is are we smart enough to recognise our own absurdity and to take action to rectify the damage we are doing? 

“It is the degree to which a species is suited to its environment, not its cleverness, that ensures it’s survival” Charles Darwin.

For many generations now we have lived more or less in harmony with nature but in the last 50 years the havoc we have wrought on our home has become more and more obvious, when will enough be enough?

I can only talk to what we are doing, I know we can grow food that tastes like food. There is magic in that taste. That taste tells you something very important, it tells you a story, a story of a soil that was cared for, it tells you that the birds and bees and all the other little fellas running around were respected, it tells you that what you are eating is real food with no free hidden chemical extras. 

That taste tells you; you are eating the very best food you can buy and you are taking one very important step to protecting our land and your health.   

That the taste reflects a deep respect for the land. 

As always thank you for your support

Kenneth