Our Broken Food System

Do you like carrots? Have you ever caught the aroma of a fresh carrot as you wash the dirt from it’s skin? How about crunching into a fresh sweet carrot, the taste grabs you, it is enlivening. Our grandparents took the taste of food for granted, it was what they expected. Funny that the opposite is true today. 

Those carrots of our grandparent’s generation are a long way from the plastic clad, washed supermarket carrots imported from foreign lands. What do they taste of? Very little indeed.

Not only have carrots lost their taste, but they have lost their goodness. A carrot today will have 75% less copper and magnesium and nearly 50% less calcium and iron that’s its relative 50 years earlier. These are sad facts, published by the British Medical Research Council. Our food system now produces food that is depleted in vitamins and minerals, how can this be?

The answer it seems lies in how we treat one of our most precious resources, our soil. Our one-time rich soils have been depleted by the constant barrage of chemical fertilisers, and the life in them as been destroyed by the persistent use of a cocktail of chemicals. The result: food that is as lifeless as the soil it was grown in. If this is mankind’s ingenuity, I want no part of it.

Have we become too smart for our own good? We all want to believe that modern technology will lift us out of the hole we are in, a hole of our own making, but will it? Look at what we have done to our soil. We don’t need modern technology to fix our soil, we need a thoughtful skilful approach to growing our food. A balanced approach that does not extract every last drop of vitality the land has to offer but leaves something for other life to flourish. 

Mother nature doesn’t particularly care about our degree of cleverness, she is hurting, and the question is are we smart enough to recognise our own absurdity and to take action to rectify the damage we are doing? 

“It is the degree to which a species is suited to its environment, not its cleverness, that ensures it’s survival” Charles Darwin.

For many generations now we have lived more or less in harmony with nature but in the last 50 years the havoc we have wrought on our home has become more and more obvious, when will enough be enough?

I can only talk to what we are doing, I know we can grow food that tastes like food. There is magic in that taste. That taste tells you something very important, it tells you a story, a story of a soil that was cared for, it tells you that the birds and bees and all the other little fellas running around were respected, it tells you that what you are eating is real food with no free hidden chemical extras. 

That taste tells you; you are eating the very best food you can buy and you are taking one very important step to protecting our land and your health.   

That the taste reflects a deep respect for the land. 

As always thank you for your support


I Am Angry

Have you ever felt you just do not fit in, you seem to be going against the grain, that you are different?

This thought struck me as I spotted a lonely white cabbage amidst a sea of black kale today.  Not too dissimilar to ourselves I thought, an outsider, not quite in the right place, definitely not fitting in, being different and not really caring what others think.

Of course, the cabbage is just being a cabbage (and probably not thinking a whole lot about anything, it would be wrong of me to suggest otherwise!), but it started me thinking.  

I continued on my crop walk through the fields and I spotted the most amazing intricate display of spider’s webs on one of our kale plants, it seemed that nature was vibrating and shouting look, look at me I’m doing my thing and I am beautiful.

Nature just works. And we have so little idea of how this amazing and complex interwoven web of life works.  All of the natural world links together and works, it just does, and it is truly amazing. Nothing is forced, it all flows, a natural cycle of life and death, always moving always flowing.

Who are we to impose our will and ideas on this beautiful planet without due consideration for all that we share it with? Who are we to extract all that we can by processes that are clearly exploitive, driven by profit? The price is simply too great and is not acceptable.

When will we realise that our habit of constant and increasing consumption are doing irrevocable damage? That our actions are taking away something beautiful, something we all need to be sane in an increasing insane world and only when it is gone will we notice and then sadly it will be too late.

Some days I get so angry, and I am past caring what people think (I guess age brings certain benefits.) But I am angry, and you too have a right to be angry too with the way we as human beings exploit this gentle and strong and beautiful energy that is our Earth.

We cannot compromise in our decisions, and to an extent this is why, even though I am inextricably linked to the world of business, I don’t have to like it.  Practising mindful, conscious, ethical business in a world that is driven by excessive consumption and low prices is difficult, but it is possible, and we do it. 

We have always committed to growing food in the most sustainable manner possible and only sourcing food from the most sustainable suppliers and paying them fairly.  We have always maintained that this is the only way to farm and to do business.

Like the cabbage in the field of kale we are most definitely outsiders, most definitely the underdog. We have a long way to go, we don’t always get it right, we struggle with the challenges but every day we try a little harder and face the challenges and pain head on.

So, for the sake of our planet let’s get a little angry together and make some changes.

Thanks for joining our movement, let us be the channel for your energy.


Let us deliver sustainably grown and sourced fruits, vegetables and groceries to your door if you feel angry too.