When we set out 15 years ago to create a farm and a home delivery business, we didn’t think further than the next week or two. We were convinced that what we were doing was necessary, driven by a deep desire to take care of the planet. Most business advisers would not buy into that, no plan, no detailed analysis of figures, no projections, it was effectively a week to week operation.
Looking back, although there wasn’t a detailed plan, there was a definite direction. I think anybody who starts a business, if they are honest, will tell you things don’t always turn out the way you expect. We did not know what to expect and really had no idea what we were doing. I was not trained in business or organic farming; I was a trained scientist! The road to present day has been tough, the goal posts kept changing and the challenges changed sometimes daily. But our ideology kept us going (just!) and kept us on the right track. Our vision was always strong and the core belief to protect our planet meant we kept on ‘keeping on’, kept on showing up even and especially on the days when we really didn’t want to get out of bed, to face the reality of the tough choices and hard work ahead.
Today we do have detailed plans, figures and projections. All the necessary evils to keep a busy business and farm afloat. If the last fifteen years have been challenging, this year has been exceptional. It has been tough for so many, the virus has changed everything and even the best laid plans have been thrown out the window, it almost feels like being back at the start again. We have not known, week to week, what to expect and we have been the lucky ones! We have been very busy and we are eternally grateful to you for that.
The ups and downs and the challenges and anxieties of this year have kept many people up at night. Businesses that don’t know if they will ever open again, the jobs that may be lost, the fear and anxiety in society, but there is so much hope also. Never in my years of sea swimming have I seen so many people embrace the sea, never have I seen so many people out on bicycles and walking and running and being out in nature. This brings a remarkable positive energy, because if more people are happier then that will rub off on others too.
Our shopping habits have changed too, we have all had to embrace the inevitable move to online shopping, but can we do that online shopping a little more wisely? Can we support local while online rather than funnelling the funds into the pockets of a very large and extremely powerful retailer(s)? Can we again bring our support back behind small local businesses that will need it now more than ever?
We too are asking you for your support. Can you get your fruit, veg and sustainable groceries from us? Can you give the gift of a Christmas veg box or hamper to a friend or family member? Can you support other local businesses too? We have a helpful guide here where you can find a few ethical and local businesses that we recommend.
This year has brought us back into the uncertainty of operating day to day and week to week, but one thing that has never changed is our commitment to growing safe, sustainable food. We wouldn’t be here today without your support, thank you so much.
PS Our Christmas shop is open, get your orders in now!