If you ever get a chance to watch ‘The Silver Branch’, an inspiring and beautiful story shot in county Clare, take it. It is a story of hope, the miracles of nature and honesty.
There are moments and occurrences in our lives when we need to be reminded of what’s important , all too often these wake-up-calls pass us by in the busyness of life. This was one such moment for me.
It is the story of a man, a farmer, a poet and his connection with the land and nature. It was moving and beautiful and full of hope for the future. Hope is what keeps us going during the tough times.
After seeing the film, I had an urge to grab my children and bring them out into the fields to show them the beauty of nature.
Nature is precious, and we are all called on to protect it. We share this planet with a vast diversity of living beings, and it is our obligation to tread softly and nurture the land.
“We have forgotten how to be good guests, how to walk lightly on the earth as other creatures do.” – Barbara Ward
‘The Silver Branch’ is a true and authentic story about life, nature and hope. Stories like these are the real stories that need to be told. Uplifting, inspiring, honest and true. Our planet is in trouble and there is much work to be done and there are many good, small, ethical companies and producers doing their bit and playing their part to set things right.
But to use the environmental problems that we are facing as a marketing tool to sell more, to increase sales and profits, to generate a false picture of doing right; using the greatest man-made crisis of our time to stamp green credentials on corporations and retailers with dubious intentions… there can be no greater travesty of truth and abuse of trust possible.
It is greenwashing and it is wrong.
Abuse of the truth, however small, needs to be called out, because transparency and trust have never been more important. There is no greater challenge facing humanity than our ability right now to come together and to move to a present of less consumption, renewable energy and a food production system that protects nature.
As Patrick McCormack’s plight in ‘The Silver Branch’ of saving the Burren from a visitor centre that would have destroyed the landscape seemed helpless, so it seems with climate change. He and a small group of committed individuals defied the powers of church, government and consensus to turn the tide and save the Burren and triumphed against the odds, driven by honest belief.
“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Meade
Thank you for being a part our our small group of committed citizens!
Order a one off or start a repeat order for a steady supply of sustainable, delicious fruit, vegetables and groceries here.