A Plea

Last year at the end of June I asked for your help, and I was humbled by the level of support we received. It is always with a great sense of irony that we head into July. It is the official end of the hungry gap. We are catapulted from a frenzy of farming activity and a dearth of harvest in early June to a level of activity bordering on the insane and an overflowing harvest basket. July is the time when we have a plentiful harvest, and it is the very same time that many of you break your routine with cooking. The last year has been difficult for all, and we all need a break, a break from the routine and lockdowns. 

This summer is proving to be the biggest challenge yet. We have increased our planting rates; we have developed relationships with other local organic farms and now when the time of Irish plenty arrives we find that you our customers are leaving us for all the usual reasons, holidays, not cooking, routines out the window and we understand completely. But the downturn this summer for us has been sharp and severe over the space of three weeks we have seen the level of ordering drop off dramatically, this is leaving us with so much surplus harvest with nowhere to go but back into the ground. 

This time of every year we also see a large increase in labour costs as we are now up to 11 people on the farm (all local lads this year which is amazing) and we have also hired many new packing staff to cover the extra work over the last few months and to cover holidays. It is a double downturn for us, as our costs go up dramatically and our sales go down dramatically. Anybody will tell you this is not a good way to run a business. The initial start of this growing season on our organic farm, seeds, plants, fertiliser (organic), compost, contractors and labour are very high, before you harvest even one bean. All of this is necessary to make the food in the fields happen.

Growing food at the best of times is not a money-making enterprise, far from it, we only ever expect the farm to break even and most years this is a stretch to achieve. We grow the food, because we love to do it, because sustainable agriculture is something we strongly believe in. We have PV cells generating our electricity, we have just invested in our first zero emission electric van, we collect our rainwater, we plant trees, and hedgerows, we use only plastic free packaging. We educate people on how important biodiversity is, and to get everybody involved in thinking about the planet and the environment, where our food comes and how it is produced is our critical philosophy.

All of this takes time and energy, it all costs money and at the end of the day although everybody wants to enjoy their job and although nearly everybody that works with us believes in our values and our mission, they still need to get paid.

So this is a plea, a plea to ask you to order next week, to find a way (if you can at all) to continue supporting us over the summer, to tell your friends and family to order from us, or if you can’t to pay your box forward to our Charity (Foodshare Kerry), just order a charity box online that we top-up with extra produce from the farm.

The boxes this week are loaded with the most amazing fresh local Irish organic produce, including, spinach, salad, lettuce, romanesco, cucumbers, kale, scallions, some even have new IRISH organic potatoes. The weather is meant to be hot so we figured a good helping of salad would be very much appreciated. So please if you can at all do order. Your support as always is very much appreciated.

Thank you!

Kenneth

PLACE YOUR ORDER HERE

Greenwashing

If you ever get a chance to watch ‘The Silver Branch’, an inspiring and beautiful story shot in county Clare, take it. It is a story of hope, the miracles of nature and honesty. 

There are moments and occurrences in our lives when we need to be reminded of what’s important , all too often these wake-up-calls pass us by in the busyness of life. This was one such moment for me.

It is the story of a man, a farmer, a poet and his connection with the land and nature. It was moving and beautiful and full of hope for the future. Hope is what keeps us going during the tough times.

After seeing the film, I had an urge to grab my children and bring them out into the fields to show them the beauty of nature. 

Nature is precious, and we are all called on to protect it. We share this planet with a vast diversity of living beings, and it is our obligation to tread softly and nurture the land. 

“We have forgotten how to be good guests, how to walk lightly on the earth as other creatures do.” – Barbara Ward

‘The Silver Branch’ is a true and authentic story about life, nature and hope. Stories like these are the real stories that need to be told. Uplifting, inspiring, honest and true. Our planet is in trouble and there is much work to be done and there are many good, small, ethical companies and producers doing their bit and playing their part to set things right. 

But to use the environmental problems that we are facing as a marketing tool to sell more, to increase sales and profits, to generate a false picture of doing right; using the greatest man-made crisis of our time to stamp green credentials on corporations and retailers with dubious intentions… there can be no greater travesty of truth and abuse of trust possible. 

It is greenwashing and it is wrong.

Abuse of the truth, however small, needs to be called out, because transparency and trust have never been more important. There is no greater challenge facing humanity than our ability right now to come together and to move to a present of less consumption, renewable energy and a food production system that protects nature. 

As Patrick McCormack’s plight in ‘The Silver Branch’ of saving the Burren from a visitor centre that would have destroyed the landscape seemed helpless, so it seems with climate change. He and a small group of committed individuals defied the powers of church, government and consensus to turn the tide and save the Burren and triumphed against the odds, driven by honest belief.

“Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” – Margaret Meade

Thank you for being a part our our small group of committed citizens!

Kenneth

Order a one off or start a repeat order for a steady supply of sustainable, delicious fruit, vegetables and groceries here.